Investor Perceptions of the Decision to Use the MyHero Application at PT. Henan Putihrai Asset Management

Irnawasih Irnawasih

doi:10.55927/jfbd.v4i1.54

Authors

Irnawasih Irnawasih Manajemen Perbanas Institute

DOI:

https://doi.org/10.55927/jfbd.v4i1.54

Keywords:

Mutual Funds, Investment Experience, Financial Literacy

Abstract

Online mutual funds provide convenience for investors to invest efficiently and can be accessed anywhere. There is an increase in assets from year to year but not accompanied by the number of investors, this causes a decrease in the number of investors from several age groups when investing. Therefore, in this study there are several factors to increase investor interest in investing, especially mutual funds. Investment interest in mutual funds can be influenced by Investment Experience, financial literacy and risk tolerance. This research is a quantitative study using primary data and secondary data. Primary data obtained from the results of questionnaires to respondents. Meanwhile, secondary data is obtained from archival data on the number of investors at PT Henan Putihrai Asset Management. The data will be processed using multiple regression analysis using SmartPLS 3 (Partial Least Square Structural Equation Modeling) software.

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