Employee Experience as a Strategic Mediator in the Influence of Digital Competence and AI Collaboration Readiness on MSME Performance in South Sulawesi

M Yusuf Alfian Rendra Anggoro KR

doi:10.55927/jfbd.v4i4.463

Authors

M Yusuf Alfian Rendra Anggoro KR Universitas Muhammadiyah Makassar

DOI:

https://doi.org/10.55927/jfbd.v4i4.463

Keywords:

Digital Competence, AI Collaboration, Employee Experience, MSME Performance, Digital Transformation

Abstract

This study aims to analyze the influence of digital competence and readiness for artificial intelligence (AI) collaboration on the performance of micro, small, and medium enterprises (MSMEs) in South Sulawesi, with employee experience as a strategic mediating variable. This study used a quantitative approach with a survey method of 120 employees from various MSME sectors in the cities of Makassar, Gowa, and Maros. Data were analyzed using Structural Equation Modeling (SEM) with the help of SmartPLS. The results of this study indicate that digital competence and AI collaboration readiness significantly influence MSME performance, both directly and through employee experience as a mediator. These findings underscore the importance of building positive work experiences in the digital transformation process, as a link between technological capabilities and improved business performance.

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