Online Business Development at MSMEs in Ghealsy ID Malang City

Enjelika Enjelika; Diki Egie Nugraha; Nurul Qurrotul Aini; Sudarmiatin Sudarmiatin; Naswan Suharsono

doi:10.55927/fjas.v4i5.91

Authors

Enjelika Enjelika Universitas Negeri Malang
Diki Egie Nugraha Universitas Negeri Malang
Nurul Qurrotul Aini Universitas Negeri Malang
Sudarmiatin Sudarmiatin Universitas Negeri Malang
Naswan Suharsono Universitas Negeri Malang

DOI:

https://doi.org/10.55927/fjas.v4i5.91

Keywords:

Business Development, Online Business, MSMes

Abstract

This study examines how a local fashion brand from Malang, Ghealsy ID implements online business development strategies. A qualitative method with a case study approach was used to analyze strategic dimensions such as the use of e-commerce, digital marketing, customer engagement, and logistics management. Findings show that integrating online platforms contributed to a 40% increase in transactions in one year and strengthened brand loyalty. The online business development strategies implemented by Ghealsy ID include utilizing social media channels for interactive engagement, collaborating with influencers, optimizing direct shopping features, and implementing a reliable stock management system. This study not only enriches the existing literature on digital transformation for MSMEs but also provides valuable insights for location entrepreneurs who want to leverage digital transformation for sustainable business growth.

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