The Influence of Product Quality, Company Image, and Price on the Intention to Repurchase Iron Box Products at Karoseri PT. Sumber Karya Abadi

Tiffanny Yesaldilla Putri

doi:10.55927/fjas.v5i1.566

Authors

Tiffanny Yesaldilla Putri Universitas Negeri Surabaya

DOI:

https://doi.org/10.55927/fjas.v5i1.566

Keywords:

Product Quality, Company Image, Price, Repurchase Intention

Abstract

One of the main products of the car body industry is steel boxes, which are widely used for distribution and logistics needs due to their ability to protect cargo from weather and damage risks. The purpose of this study is to determine the effect of product quality on company image and price, which influences consumers' intention to repurchase car body products from PT SKA Karoseri. This study uses a quantitative method with a conclusive approach. The population in this study consisted of 150 consumers who were selected using purposive sampling. Multiple regression was used to test the hypothesis. The results showed a significant influence between product quality in the company's image and price, but the influence on consumer repurchase intention for PT SKA Indonesia's car body products could not prove this relationship. The implications and suggestions are explained in this study.

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