The Influence of Electronic Word of Mouth, Perceived Price, and Experiential Urgency on Intention to Visit Tourist Destinations in Tomohon City Among Emerging Adults from Manado

Olivia Kandou; Lawren Julio Rumokoy

doi:10.55927/fjas.v4i11.439

Authors

Olivia Kandou Universitas Sam Ratulangi
Lawren Julio Rumokoy Universitas Sam Ratulangi

DOI:

https://doi.org/10.55927/fjas.v4i11.439

Keywords:

Electronic Word of Mouth, Perceived Price, Experiential Urgency, Intention to Visit

Abstract

This study examines the influence of Electronic Word of Mouth (eWOM), Perceived Price, and Experiential Urgency on Intention to Visit tourist destinations in Tomohon City among emerging adults from Manado. Guided by the Theory of Planned Behavior, the research aims to understand how online reviews, price perception, and urgency-driven motivation affect travel intentions. Using a quantitative method, data were collected from 100 respondents aged 18–25 through a 7-point Likert scale questionnaire. The analysis used SPSS with validity, reliability, and multiple regression tests. Results show that eWOM and experiential urgency have a positive and significant effect on intention to visit, while perceived price does not. These findings emphasize the importance of digital influence and emotional motivation in shaping travel behavior.

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