Comparative Analysis of Customer Satisfaction, Consumer Perception, and Repurchase Intention between Ready-to-Drink (Bottle Coffee) and Coffee-to-Go (Coffee Cup) in Kopi Kenangan Consumers

Fanny Sulistyo Wati; Ratih Hadiantini; Aggi Panigoro Sarifiyono

doi:10.55927/fjas.v4i8.311

Authors

Fanny Sulistyo Wati Universitas Informatika dan Bisnis Indonesia
Ratih Hadiantini Universitas Informatika dan Bisnis Indonesia
Aggi Panigoro Sarifiyono Universitas Informatika dan Bisnis Indonesia

DOI:

https://doi.org/10.55927/fjas.v4i8.311

Keywords:

Customer Satisfaction, Consumer Perception, Repurchase Intention, Ready to Drink, Coffee to Go

Abstract

This study aims to analyze differences in customer satisfaction, consumer perception, and repurchase intention between two Kopi Kenangan products: ready-to-drink (bottle coffee) and coffee-to-go (coffee cup). In the rapidly growing coffee industry, consumer preferences regarding serving formats play a crucial role in shaping satisfaction and loyalty. A descriptive quantitative approach with probability sampling was applied to 200 respondents, using online questionnaires. Data were analyzed using difference tests (one-sample and paired-sample t-tests) in SPSS v27. Findings reveal significant differences in customer satisfaction (p=0.039) and repurchase intention (p=0.003), while consumer perception showed no significant difference (p=0.127). These results provide valuable insights for Kopi Kenangan’s marketing strategies, highlighting the need to enhance product aspects most favored by consumers.

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