Public Relations Campaign Strategy of East Mangarai District Health Office in an Effort to Overcome the Problem of Stunting

Authors

  • Redempta Erinita Yolanda Ilmu Komunikasi, Universitas Mercu Buana Yogyakarta
  • Rila Setyaningsih Ilmu Komunikasi, Universitas Mercu Buana Yogyakarta
  • Nur Siva Ilmu Komunikasi, Universitas Mercu Buana Yogyakarta

DOI:

https://doi.org/10.55927/fjas.v4i2.23

Keywords:

Campaign, Public Relations, Strategy of Publicity, Strategy of Argumentation, Strategy of Image

Abstract

East Manggarai Regency is of particular concern because of the high rate of stunting, so it is in red status with an incidence rate of 42.9% compared to other districts in East Nusa Tenggara Province. The public relations campaign strategy (PR Campaign) aims to increase awareness and knowledge of the target audience to gain attention and foster a positive view of the stunting issue in East Manggarai Regency. This research aims to determine the strategy and approach in implementing the Public Relations Campaign program by the East Manggarai District Health Service in an effort to overcome the problem of stunting, using descriptive qualitative research. In this research, the researcher chose to use the theory of public relations campaign strategy according to Harwood Childs.

References

Alam, U.M. (2023, July 21). Need Breakthroughs and Interventions Appropriate Cross-Sector Targets to Overcome Stunting . Coordinating Ministry Human Development and Culture Sector.https://www.kemenkopmk.go.id/perlu-terobosan-dan-intervensi-tepat-sasaran-lintas-sektor-untuk-atasi-stunting

Jeffkins , F. (2003). Public Relations (D. Yadin , Ed.; 5th ed.). Erlangga .

Ministry Village, Development of Disadvantaged Regions, and Transmigration. (2017). Village Pocket Book in Stunting Handling . Jakarta.

Putri, G. (2023, May 24). Stunting and Its Prevention. Ministry of Health : Directorate General Health Services.

Ruslan, R. (2017). Public Relations & Media Communication Management(Revision). Rajawali Pers.

Saputra, W., & Nasrulah , R. (2011). Public relations 2.0 ( Theory and Practice of Public Relations in the Cyber Era). Gramata Publishing.

Sardjoko , S. (2018). Guidelines Implementation Intervention Integrated Stunting Reduction in Districts and Cities .

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Published

2025-02-27

Issue

Vol. 4 No. 2 (2025): February 2025

Section

Articles

License

Copyright (c) 2025 Redempta Erinita Yolanda, Rila Setyaningsih, Nur Siva

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.