Perception of Beauty Vlogger Fatya Biya's Review Content Communication on the Brand Image of Wardah's Beauty Products through Social Media "Youtube"

Desi Natalia Nigita Br Brahmana; M. Nastain; Yeni Febrianty

doi:10.55927/fjas.v4i2.22

Authors

Desi Natalia Nigita Br Brahmana Fakultas Komunikasi dan Multimedia, Universitas Mercu Buana Yogyakarta
M. Nastain Fakultas Komunikasi dan Multimedia, Universitas Mercu Buana Yogyakarta
Yeni Febrianty Fakultas Komunikasi dan Multimedia, Universitas Mercu Buana Yogyakarta

DOI:

https://doi.org/10.55927/fjas.v4i2.22

Keywords:

Cyber Beauty Communication, YouTube, Computer Mediated Communication (CMC) Theory, Beauty Influencers, Customer Loyalty

Abstract

The purpose of this research is to find out how the perception of communication carried out by Fatya Biya supports the Wardah brand on YouTube media and to find out the response of viewers to the Wardah Brand conveyed by Fatya Biya. The research method uses descriptive research with a qualitative approach. Descriptive research aims to describe phenomena that occur in real and actual ways by describing facts systematically, factually and accurately. A qualitative approach is applied to collect data in natural settings and interpret the phenomena that occur, with the researcher as the key instrument. The results of qualitative research emphasize meaning rather than generalization. This research reveals that the content presented by Fatya Biya is very effective in influencing her followers' perceptions and purchasing behavior towards Wardah products.

References

Anekatempatwisata.com, (2023) Jogja Tourism Istana Air Taman Sari, accessed on June 15, 2023 from : https://anekatempatwisata.com/wis ata-jogja-palace-air-taman sari

Annisa Auliya Sudjana, Siti Nur Aini, & Hilman Khaerul Nizar, 2016, 'Analysis of Tourist Interest After the Covid-19 Pandemic', Revenge Tourism, Vol. 02, No. 01, p. 2.

Azman. A, H. (2019), 'The Effect of Push and Pull Factors on Backpacker Tourist Visits to Bukittinggi', Benefit Journal, vol. 4, no. 1, pp. 182-195.

Bungin, Burhan. (2015). Tourism Communication (Tourism Communication) Marketing and Brand Destination. Jakarta: Prenadamedia Group.

Central Statistics Agency of the Special Region of Yogyakarta, (2023), Tourist visits, accessed on March 14 2023 from https://yogyakarta.bps.go.id

Dewi, Kartika, ((2019), 'The Influence of Tourism Products and Price Policy on Tourist Interest in Tourist Visits', Journal of Tourism Media, vol. 17, no. 2, p. 1.

I Marizki, A., Masril, M., & Pasaribu, (2022), 'Tourism Communication Concept Based on Local Wisdom in Lake Toba, Samosir Regency, North Sumatra', Symbolic Journal, vol. 8, no. 1, pp. 42-50.

Instagram.com, @wisata_tamansari_yogyakarta, accessed on April 27, 2024 from https://www.instagram.com/wisata tamansari_yogyakarta

Irawati, Novi & Wahyuni, Sri, (2019), 'Analysis Pattern Visitor Satisfaction with the Tourist Attraction of Taman Sari Yogyakarta with Importance Performance Analysis (IPA)', Journal of Economic Bulletin, vol. 17, no. 1, Page 1.

Jogiyanto Hartono, M. (Ed.) (2018). Data Collection Methods and Techniques, Yogyakarta: Andi Publisher.

Martono, N. (2010). Quantitative Research Methods of Content Analysis and Secondary Data Analysis.Jakarta: PT Raja Grafindo Persada.

Ministry of Education and Culture, (2018), Tamansari, retrieved on June 15, 2023 https://repositori.kemdikbud.go.id/ 14370/1/Tamansari.pdf

Paisal, Sumartias Suwandi, & Mirawati Ira, (2022), "Tourism Communication in the Development of Tourist Destinations in Sungai Raya District, Keupulauan Bengkayang Regency', Journal of Education and Counseling, vol. 4, no. 6, Page 1.

Pradiatiningtyas, D, (2016), 'The Role of Instagram in Attracting Tourists to Visit Yogyakarta Tourist Attractions', Journal of Equators Informatics, vol.7, no. 2.

Riani. N, (2022), 'Cultural Elements in Taman Sari Tourism', Journal of Cultural Sciences, vol, 10, no. 2, pp. 154-160.

Sitepu, Elisabet & Sabrin, (2020), 'Tourism Communication Strategy to Increase Tourism Interest in North Sumatra', Journal of Communication Massage, vol. 9 no.1, Page 1.

Ulfa Arieza, (2022), Opening Hours and Entrance Ticket Prices for the Latest Taman Sari Jogja, Travel.Kompas.com, accessed on June 15, 2023 https://travel.kompas.com/read/2022/ 07/26/210900227/jam-buka-dan-price-tiket-masuk-taman - sari-jogja-terbaru ?page=all

Ulfa Arieza, (2023), History of Taman Sari Jogja Taman Rekreasi Place Para Sultan, Travel.Kompas.com, accessed on March 14, 2023 https://travel.kompas.com/read/202 2/07/26/190300727/histori-taman-sari-jogja-taman-air-place-rekreasi-para-sultan

Utama, I.G. B. R., & SE, M. (2015).Introduction to the Tourism Industry. Deeppublish