Analysis of Telkom Five Bold Moves and Telkom Go Zero% Strategy on Business Sustainability of PT Telkom Indonesia (Tbk) in the Digital Business Era

Abstract

This study analyzes the effect of Telkom Five Bold Moves and Telkom Go Zero% strategies on the business sustainability of PT Telkom Indonesia (Tbk) in the digital business era. The research method uses a quantitative approach with secondary data analysis from annual reports and company strategic documents. The results show that both strategies contribute significantly to the achievement of business sustainability, with digital business as the main mediator. Telkom Five Bold Moves strengthens infrastructure capabilities and digital services, while Telkom Go Zero% focuses on reducing carbon footprint and social inclusion. Digital business mediates 72% of the influence of strategy on sustainability, emphasizing the importance of digital transformation in integrating ESG (Environmental, Social, Governance). The implications of this research recommend accelerating the adoption of green technology and multidimensional collaboration to achieve sustainability targets.