Women Lead Digital: Leadership Training and Community Strengthening of Tarumanegara Village in the Age of Technology

Goklas Siahaan; Silvana Syah

doi:10.55927/ajcs.v5i1.519

Authors

Goklas Siahaan Universitas Siber Asia
Silvana Syah Universitas Siber Asia

DOI:

https://doi.org/10.55927/ajcs.v5i1.519

Keywords:

Financial Literacy, Digital Literacy, MSMEs, Community Empowerment

Abstract

Advancements in information technology, such as e-commerce platforms, social media, and digital payment systems, offer significant potential. However, the utilization of this technology cannot be optimal without being supported by strong financial literacy. This community service program (PKM) aims to introduce and provide hands-on guidance on utilizing digital technology for product marketing and efficient transactions, such as through social media and QRIS, which has been proven to enhance transaction efficiency for MSMEs in Kertanegara Village. This community service activity uses the Participatory Action Research (PAR) method. Based on the post-test results, there was an increase in the understanding of digital financial products. The program also fostered the emergence of behavioral changes and new awareness within the community, such as the adoption of digital transactions, the rise of local leaders, and the creation of a collective awareness towards social transformation

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