Content Marketing Training to Improve Product Competitiveness in the Digital Age for Vegetable Product MSMEs

Gleydis Harwida; Dieva Zahrohtu Anfi; Evita Novilia; Yaoma Tertibi; Berliana Ira Mahera

doi:10.55927/ajcs.v4i12.467

Authors

Gleydis Harwida Universitas Nahdlatul Ulama Blitar
Dieva Zahrohtu Anfi Sekolah Tinggi Ilmu Ekonomi Indonesia Malang
Evita Novilia Universitas Nahdlatul Ulama Blitar
Yaoma Tertibi Universitas Nahdlatul Ulama Blitar
Berliana Ira Mahera Universitas Nahdlatul Ulama Blitar

DOI:

https://doi.org/10.55927/ajcs.v4i12.467

Keywords:

Content Marketing, MSMEs, Digital Marketing, Competitiveness, Social Media

Abstract

This community service program aims to improve the competitiveness of vegetable product MSMEs through Content Marketing training. The activity is designed to help business actors understand relevant digital marketing strategies in the modern era. The implementation method includes four stages, namely preparation, training, mentoring, and evaluation, which lasts for one month. The training covers visual content creation, caption writing, social media management, and content calendar preparation. The program results show an increase in participants' knowledge, technical skills in content creation, and consistency in digital promotion. In addition, there has been an increase in social media interaction and audience reach. This program has positive implications for strengthening branding and the competitiveness of MSMEs in the digital era.

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