Batik: a Strategy for Women's Empowerment in the Former-Red Light Districts, Dolly Surabaya

Aniendya Christianna; Adelina Proboyo; Mariana Ing Malelak; Yohan Gunawan Henuk

doi:10.55927/ajcs.v4i2.37

Authors

Aniendya Christianna Desain Komunikasi Visual, Fakultas Humaniora dan Industri Kreatif, Universitas Kristen Petra
Adelina Proboyo Manajemen Bisnis Internasional, Fakultas Bisnis dan Manajemen, Universitas Kristen Petra
Mariana Ing Malelak Keuangan dan Investasi, Fakultas Bisnis dan Manajemen, Universitas Kristen Petra
Yohan Gunawan Henuk Branding dan Pemasaran Digital, Fakultas Bisnis dan Manajemen, Universitas Kristen Petra

DOI:

https://doi.org/10.55927/ajcs.v4i2.37

Keywords:

Batik, Women's Empowerment, Dolly Surabaya, Financial Management, Branding

Abstract

The former Dolly red-light district in Putat Jaya, Surabaya, once known as one of the largest prostitution hubs in Southeast Asia, has been undergoing a social and economic transformation following its closure in 2014. A batik training program held in RW 12, Putat Jaya, aims to empower women in the area by developing batik craft skills and creating new economic opportunities. This training involves 20 participants, primarily women, who are taught the techniques of stamped batik using recycled materials. The training methods include color theory, batik design, and hands-on practice in efficient batik production. Despite difficulties differentiating products and limited marketing efforts, this program shows great potential for empowering women and creating sustainable business opportunities. The outcomes of this training are expected to reduce reliance on government assistance and enhance economic independence.

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