Socialization of Virtual Reality Utilization as a Promotional Tool by the Tourism Office in the Deli River Area

Sutrisno Arianto Pasaribu; Victor Maruli Pakpahan; Dompak Pasaribu; Nidya Banuari; Roni Juliansyah; Budianto Tandianus; Brandon Gui; Cherie Sthefany Aritonang

doi:10.55927/ajcs.v4i7.262

Authors

Sutrisno Arianto Pasaribu Universitas Mahkota Tricom Unggul
Victor Maruli Pakpahan Universitas Mahkota Tricom Unggul
Dompak Pasaribu Universitas Metodhis Indonesia
Nidya Banuari Universitas Mahkota Tricom Unggul
Roni Juliansyah Universitas Mahkota Tricom Unggul
Budianto Tandianus Institut Teknologi Singapura
Brandon Gui Institut Teknologi Singapura
Cherie Sthefany Aritonang Universitas Mahkota Tricom Unggul

DOI:

https://doi.org/10.55927/ajcs.v4i7.262

Keywords:

Virtual Reality, Technology and Innovation, Educational Tourism, Green Culture, International Collaboration

Abstract

This Community Service activity aims to educate the public while promoting tourism potential and environmental conservation in the Deli River area, Medan City, through the utilization of Virtual Reality (VR) technology. The theme of green culture is highlighted as a core value within the VR content, which features local historical narratives, environmentally friendly practices, and community-based tourism potential. Data was collected through field observations, semi- structured interviews, perception questionnaires regarding the VR content, and documentation of the activities. The results indicate that the use of VR is effective in increasing public understanding of the importance of river conservation while also strengthening the image of local tourist destinations. This international collaboration also demonstrates the significant potential of immersive technology approaches in supporting sustainable development through community participation.

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