Empowering Communities in Bontoala District through Digital Transformation of Operational Management in AI-Based Start-ups

Edi Jusriadi; Nasrullah Nasrullah; Zalkha Soraya; Alamsjah Alamsjah; Syarthini Indrayani; Aswinda Aswinda

doi:10.55927/ajcs.v4i9.249

Authors

Edi Jusriadi Universitas Muhammadiyah Makassar
Nasrullah Nasrullah Universitas Muhammadiyah Makassar
Zalkha Soraya Universitas Muhammadiyah Makassar
Alamsjah Alamsjah Universitas Muhammadiyah Makassar
Syarthini Indrayani Universitas Muhammadiyah Makassar
Aswinda Aswinda Universitas Muhammadiyah Makassar

DOI:

https://doi.org/10.55927/ajcs.v4i9.249

Keywords:

Digital Transformation, Operational Management, AI, Start-ups

Abstract

This community service initiative in Bontoala, Makassar, empowers local communities through digital transformation in AI-based start-up management. It integrates empowerment with digital innovation by equipping youth and aspiring entrepreneurs with essential digital and operational skills. The PKM concept is grounded in participatory empowerment and technology-based entrepreneurship, supporting Indonesia’s digital economy vision. The program applied workshops, mentoring, and simulations over three months, involving 30 participants from students, micro-entrepreneurs, and unemployed youth. Results show improved knowledge of AI start-up operations, digital tools, and business strategies. The initiative reduces digital illiteracy, promotes local innovation, and fosters inclusive economic growth, offering a model for community empowerment in underserved urban areas.

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