Improving Sales Turnover through Retail Behavior Education in Micro Enterprises at Permai, Pulau Pinang

Feti Fatimah; Zalkha Soraya; Dwi Cahyono; Wahyudin Yahya; Dasa Febriyanti

doi:10.55927/ajcs.v4i9.196

Authors

Feti Fatimah Universitas Muhammadiyah Jember
Zalkha Soraya Universitas Muhammadiyah Makassar
Dwi Cahyono Universitas Muhammadiyah Jember
Wahyudin Yahya Universitas Muhammadiyah Makassar
Dasa Febriyanti Universitas Muhammadiyah Palu

DOI:

https://doi.org/10.55927/ajcs.v4i9.196

Keywords:

Sales, Turnover, Retail, Behavior

Abstract

This study seeks to enhance the sales turnover of micro-enterprises by educating school-aged children in Permai, Penang Island, Malaysia, on retail behaviour. Its novelty lies in early entrepreneurial empowerment through practical retail behaviour training. Using a participatory approach within a Community Engagement Programme (PKM), the study involved 30 primary and secondary school participants. The programme, conducted in May 2025 over one month, included observations, mentoring, and sales simulations. Findings show improved understanding of retail practices, pricing strategies, and customer interaction, which positively impacted participants’ confidence and entrepreneurial awareness. The initiative contributes to the sustainability of community-based micro-enterprises by instilling business skills at an early stage, promoting local innovation, and fostering long-term socio-economic resilience.

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