The Role of Customer Service in Improving the Quality of Service to Customers at Hotel Aero
DOI:
https://doi.org/10.55927/ajcs.v4i6.194Keywords:
Customer Service, Service Quality, Aero HotelAbstract
This study aims to determine the role of customer service in improving service quality, especially in handling complaints from visitors and hotel guests. This is very important to note considering the increasing proliferation of hotel businesses, resulting in increasingly high levels of competition in the hotel industry. Therefore, hotels are required to be able to provide the best service in order to provide a pleasant experience for hotel guests. In order to analyze this, the research applied in this study is a type of qualitative research with a descriptive approach. The study was conducted at the Aero Hotel Tanjung Morawa, with data collection techniques in the form of observation, interviews and documentation. Based on the results of the study, it shows that the Aero Hotel.
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