The Role of Artificial Intelligence in Transforming Service Industries Business

M. Rachman Mulyandi

doi:10.55927/jfbd.v4i4.532

Authors

M. Rachman Mulyandi Universitas Matana

DOI:

https://doi.org/10.55927/jfbd.v4i4.532

Keywords:

Artificial Intelligence, Hospitality Industry, Literature Review

Abstract

The Purpose of this research is to examine the development of Artificial Intelligence use in the hospitality industry. As is well known, Artificial Intelligence is already being used in every industry, including the hospitality industry. The global world has already implemented its use and is already at the stage of assisting in operations. Meanwhile, the hospitality industry in Indonesia has not yet fully adopted this technology to support business operations. The method used in this study is a qualitative research method with a literature review analysis technique. The steps in this research are problem formulation, literature search based on criteria and dimensions relevant to the research topic, selection of literature to be used, and drawing conclusions or synthesizing the overall results of the literature review the results of this study indicate that the use of Artificial Intelligence can enhance the effectiveness and efficiency of business operational processes.

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