Training and Mentoring of Digital Marketing Team Initiation and Administration Digitalization for Teachers at Sultan Agung BW UII Kindergarten

Abstract

The specific aim of this service activity is to increase the capabilities of teachers, especially in the field of kindergarten marketing, to participate in synergy with digital changes in all matters. The service activity method will use an intense mentoring method, namely mentoring is carried out using field practice techniques so that partners are placed as the main actors in this activity. The mentoring method consists of 3 core phases: 1) Observation, 2) Program Socialization, and 3) Continuous Mentoring. Increasing teacher capability with the formation of a digital marketing team and digitalization of administration increases teacher motivation always to work, achieve, and be enthusiastic in carrying out kindergarten business activities and educational activities. This is also an effort to implement Green Marketing as a first step in forming environmental advertisements and preserving a sustainable ecosystem.